erylls study on customer perceptions of manufacturers' sustainability initiatives
For more than 75 percent of the participants in the latest international Berylls study, sustainability is a ‚fairly‘ or ‚extremely relevant‘ purchase criterion for the next car.
Sustainability aspects such as transparency and emissions reduction are given high weighting, while fair working conditions in production hardly play a role.
Customers are predominantly skeptical of manufacturers‘ sustainability initiatives; much is perceived as greenwashing.
For only seven percent of customers, sustainable living requires them to give up their cars, the study shows.
Customers want incentives in the form of rewards for sustainable driving behavior.
