Waking up to the rise of China

Munich, February 2025

Waking up to the rise of China

Munich, February 2025
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hina’s automakers and suppliers are thriving at home and abroad: How can European suppliers prepare and benefit?

The growing presence of Chinese OEMs in the European market

Faced with overcapacity, price competition, and market saturation at home, the most successful Chinese OEMs aim to grow abroad. In 2024, Geely, BYD, and SAIC sold over 1 million EVs outside China, a 40% increase. Exporting is for many Chinese brands more profitable due to higher prices, despite tariffs and higher marketing and distribution costs.

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Waking up to the rise of China
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Authors
Dr. Jürgen Simon

Associate Partner

Dr. Xing Zhou

Partner & MD

Willy Wang

Associate Partner

Maximilian Pabst

Senior Vice President

Sema Poyraz

Project Manager

Joachim Gronki

Project Manager

Jakob Rüchardt

Senior Consultant