alling vehicle sales, with a drop of up to 18 percent in August 2024 alone is just one sign of the growing urgency for change facing OEMs in Europe¹.
Rising costs, shrinking margins, and the transition to electric vehicles (EVs) are significant challenges that also require immediate attention. And increasingly, these economic factors are deeply tied to the responsibilities of the Chief Technology Officer (CTO).
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It is the first article from our series „R&D Efficiency“. Next publications will release insights and experiences from seasoned professinals sharing their view on success factors, possible shortcuts and mistakes to avoid.
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