1. Dynamic customer understanding & sensing tomorrow’s landscape:
The utilization of AI as a tool for dynamic understanding of customers and market prediction can be a strategic advantage for OEMs. AI can provide timely updates on customer behaviors and needs as required, coupled with detailed segment and persona analysis. This allows automotive companies to gain comprehensive insights into their target audience's preferences and anticipate shifting demands. Through pattern identification AI can anticipate emerging market changes before they fully emerge. By this proactive detection of trends, risks, and opportunities as they emerge, OEMs are better equipped to make more effective decisions in an industry that is more dynamic than ever before.