ntil 2020, the supplier industry was a guarantor of stable market developments and steady growth.
However, since 2020 the tide has turned. Trends that were thought to be reliable in the long term now need to be reconsidered in the short term and replaced by new changes at short notice. This uncertainty is still the new normal today, and will probably remain so for the unforeseeable future – and managing directors and decision-makers alike will have to come to terms with it. Suppliers seem to be getting better and better at dealing with the situation.
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