Navigating the labyrinth toward a regional sales & marketing organization

Munich, April 2024

Navigating the labyrinth toward a regional sales & marketing organization
Munich, April 2024

T

he automotive industry is in the midst of immense transformation, affecting all departments and established industry mechanisms. 

As part of that, sales and marketing functions are undergoing a huge shift toward a direct retail sales model. 

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Berylls Insight
Navigating the labyrinth toward a regional sales & marketing organization.
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Authors
Jonas Wagner

Partner & Managing Director

Theresa Stütz

Associate Partner

Philipp Enderle

Associate Partner

Paul-Alexander Bures

Senior Consultant

Jonas Wagner

Jonas Wagner, born in 1978, is a Partner and Managing Director of Berylls by AlixPartners (formerly Berylls Mad Media). With around 20 years of consulting experience in the automotive industry, Jonas is a trusted advisor for top management, specializing in strategy, organizational development and large transformation programs for leading, global automotive manufacturers.

Jonas excels in guiding automotive companies through the transformation of their sales and marketing functions. He has a proven track record in digitalizing customer interfaces to enhance customer experience, sales conversion and loyalty. His expertise includes introducing and implementing new sales and business models tailored to the evolving market landscape and developing data-driven sales and marketing organizations to optimize performance and efficiency. His expertise includes all on- and offline touchpoints as well as business segments, ranging from sales, after-sales, financial services to new business models.

Before joining Berylls, Jonas was a leading consultant within the Automotive Practise of Oliver Wyman, where he worked with global automotive manufacturers, enhancing their strategic initiatives and operations.

Jonas holds a degree in Business Administration from the Aarhus School of Business and the University of Mannheim, with a focus on International Management, Marketing, and Controlling. Combining deep industry knowledge with strategic acumen, Jonas Wagner is a valuable partner for automotive leaders navigating complex transformations.

Theresa Stütz

Theresa Stütz (1991) joined Berylls Strategy Advisors in December 2017. Meanwhile she is associate partner and automotive downstream expert.

She has been advising automotive manufacturers in a global context both in the luxury and premium segment. She has in-depth expert knowledge in the areas of sales and marketing, particularly in the context of customer experience strategies. Other areas of expertise include strategy development processes, Go-to-market strategies and transformation management.

Theresa received both Bachelor and Master of Science in Management and Technology (Mechanical Engineering) at Technical University of Munich.